• Crafting the Perfect Email Pitch

  • Getting your content in front of journalists and influencers is tough. Not only does it have to appeal to your target audience, be of a certain calibre and be ready at the right time, but it’s also got to be picked up by the right person. I’ve spent endless hours pitching to […]

  • Targeting Facebook Ads at Website Visitors and Mailing Lists

  • Growing your Facebook followers isn’t always easy. There’s tons of posts out there on how you can increase your Facebook likes, and there’s also a load of services which allow you to buy Facebook likes. My advice – avoid buying likes at all costs. When you really think about it, what’s the point? The whole idea […]

  • MyBlogGuest: Another One Bites the Dust

  • Update (24th March 2014): There has been a number of webmasters who have been in touch with me to say that they have had manual penalties placed on their accounts as a result of being a publisher on MyBlogGuest. I have been in touch with Ann Smarty and she said that […]

  • How to Find All of Your Targets’ Email Addresses

  • Most of you probably understand that a key part of SEO revolves around building good quality links to your website. Now, the majority of link building methods involve outreach at one point or another. One of the stumbling blocks that many people find is actually gathering contact information to be […]

  • Premium SEO Pack – WordPress Plugin Review

  • Over the past month or so I’ve been testing a new SEO plugin for WordPress. This particular plugin is probably one of the only genuine contenders for competing with Yoast’s WordPress SEO plugin. The Premium SEO Pack (Disclaimer: this is an affiliate link) has a number of pretty cool features that I’ve been really […]

  • Google Tests New Knowledge Graph SERP Layout

  • I stumbled upon something an hour or so ago when looking for some vegetables high in iron. When I typed in the query, I was presented with a SERP that I’d never came across before… This is another example of a search query that is completely owned by Google, i.e. it fulfills […]

  • 11 Tips for Profitable Membership Websites

  • Membership websites are often touted for being tremendous sources of recurring income. In my own experience over the past few years I’ve found it to be true that membership sites offer huge potential, but the down side is that it’s not as easy as you might think to run a […]

  • Hijacking Your Competitors’ Campaigns

  • A staple part of any digital campaign should involve a competitive research exercise. This is particularly relevant when looking at link building and content strategy. There are tons of tools out there that can be used to spy on your competitors’ links, their content and also their social presence. This […]

  • Identifying and Building Relationships with Industry Influencers

  • I talk a lot about building relationships with industry influencers in order to increase the reach of your content (amongst many other things). Within my latest article on Moz, I mentioned building relationships with authors in order to cash in on high quality links to your website. Since the article, […]

  • Strategic Content Creation for Link Building

  • Everyone talks about how creating great content will get you links. This sounds obvious in principle, but in reality, this just isn’t how it works. I’ve stumbled upon loads of fantastic pieces of content online that have come from sites that have next to no links or social signals pointing to […]

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