This is a guest post by Alex Papa, creator of start a business course. If you wish to guest post on this blog, please check out the guest post guidelines here.
Whatever the niche, industry or market, every business must develop and maintain a strong relationship with its customers. Reaching out to customers has never been easier due to the Internet’s widespread availability. Your business can engage in online marketing and receive a “high return” in terms of online traffic and interest. One way to enhance your reputation and reach out to new customers is to create a company blog. Blogging is an effective marketing technique because of its relative ease, its low cost, and its potentially large reach.
This article discusses five reasons for your business to start a blog in order to generate exposure and potentially increase revenue.
1. Start a Blog to Built a Relationship with Existing Customers
Maintaining a good relationship with your existing customers is the key to ensuring a stable revenue stream. In addition, your existing customer base is the perfect “audience” for new products, services and even prices. Through your blog, develop a customer “chat room” that posts feedback about your business. Your customers will tell you what they want and do not want from you. Offer a customer loyalty program or create a customer “raffle” where your best clients can win great prizes. This will help encourage your customers to sing your company’s praises to their friends and families.
2. Start a Blog to Attract New Customers
A blog is an excellent marketing tool to reach a new audience. Through your loyalty program, offer an incentive if your customers attract new traffic to your blog. Give coupons if new people “sign up” for your newsletter. Allow your customers to spread your marketing messages virally and above all, have your customer base and your blog do all the work for you.
3. Start a Blog to Get Customers from Other Blogs
Attract additional customers, and therefore potential growth, by using your blog as your “spokes person” on various industry websites, online platforms, forums and chat rooms. You can use well established and powerful blogs to bring new traffic to yourself. Write comments and advertise on these blogs in order to get people to visit your blog. The end result will be increased exposure, more customers, and therefore more revenue.
4. Start a Blog to Diversify Within Your Niche Market
Whatever the nature of your business, you can leverage your blog to diversify. For example, if you are in the restaurant business, you can use your blog to promote cooking courses in the form of eBooks or DVDs.
5. Start a Blog to Get Customer Feedback
Use your blog to introduce new company services and products in order to see how they do. Introducing a new product line always comes with a risk. For this reason, make use of your customers’ opinions! Offer a “special pre-sale” to existing customers and have them try out your new products. You can ask their opinions and reactions in your blog and see if your new products will succeed. Build upon your loyal client base by using their feedback to make your products and services more attractive. Take note of their buying habits, their likes and dislikes, and tailor your goods to fit their needs.
Share Your Thoughts
Are you thinking of starting a blog for your business? What other reasons can you think of to start a blog for your business? Please kindly share your thoughts with us.
Author’s Bio
Alex Papa’s portfolio of entrepreneurial ventures includes several internet marketing businesses. Alex is also the creator of Starting a Business Course, where you’ll learn what the rich teach their kids about how to find new small business ideas. In his blog he also offers Norton discount coupons.
If you like this article, you may also like:
Hi Alex
Yet another killer guest post. These are all valid reasons to start a blog and I totally agree a blog is a great platform to gain and nurture customers, build community and become known as an authority. It is true that it is also a very useful tool for customer feedback.
Thanks for sharing,
Michael
Michael, good to see you here. This “blogsphere”, as they call it, is a small world! Glad you liked this post.
Twitter: Findmyblogway
Hi Alex,
Thanks for writing this guest post. People should have more reason now to start a blog for their business.
Lye
Lye, Thank you so much for allowing me to contribute to your blog. I hope people do appreciate the input a blog can have in a business.
Hi Alex
I started my blog to write about one of my passions. But the end game was always to eventually monetize it and make an income from it. That should be happening soon. Building community has been an important factor in this too. Probably why I enjoy blogging rather than just marketing. Thanks for your thoughts.
Patricia Perth Australia
Patricia recently posted..Lavender Recipes-Flower Power in the Kitchen
Patricia! You seem to be everywhere! Glad you found this post informative. There is a lot of people that just enjoy blogging rather than marketing. That is still fine! I find that blogging helps me get things off my chest! It is gives me a “feel-good” factor! Good luck with your own blog
[...] This post was mentioned on Twitter by Findmyblogway, lickshunmewah. lickshunmewah said: RT @findmyblogway 5 Reasons for Businesses to Start a Blog and Increase Profit http://bit.ly/b9ZsX0 [...]
Hi Alex Papa!
Pardon me for being the first time to read your blog post at Lye’s blog. You have written it very well indeed. I can say that in this internet rampant era, people go online for information more than before. And seriously, a blog is definitely a way to go to build a presence online
As businesses have their offline stores along the busy streets, they should also have their online real estate, aka their blog. They will be leaving a lot of money on the table, if they don’t have a blog today. So great post Alex!
5 Powerful reasons businesses MUST (not should…hehe) Start a blog and Increase Profit
Ding Neng
Singapore
Ding Neng recently posted..The Most Important Area Of Your Social Media Profile
Hi Ding! Thank you so very much for your kind comment. It is the first time I meet you in the “blogsphere”, but I have seen other posts of yours in other blogs. I am heading over to your blog now to read more about you.
Hey Alex!
Thank you so much too:) hehe. You’re really friendly and someone nice to talk to! I’m really proud and happy to be part of you guys in this “blogosphere”!
Ding Neng recently posted..The Most Important Area Of Your Social Media Profile
As we all know , the attraction trick work all the time , you just have to make customers and make them excited ; a blog is a great platform to gain and nurture customers ,!!!!
Rahul recently posted..How to prevent WordPress Blog from Hackers
thanks for shared and i like this post.. to increase my blog..
have nice day for all
eagle recently posted..Vemma and Robert Kiyosaki cashflow quadrants
Indeed, building a blog have become an established medium in order make money online. But before you achieve what you want there are several ways you need to take through. You have arm your self and your sites informative, well written and targeted post because its a must if you want to be seen online and get noticed. If this happens, I’m sure everything will follow.:)
Hi Alex,
I would like to add one more reason why a business should have a blog. Search engines favor sites that have regular fresh content added to them. Blog posts satisfy search engine’s hunger for updated, new content. Without a blog, most websites would be static. This would probably affect their rankings and traffic.
Matthew recently posted..4Inkjets Coupon Code
Business big and small are realizing more and more that a strong online presence, which could entail starting a blog or becoming active in social media, is really the best way to connect with an increasingly tech-savvy customer base.
Excellent post!
Wes Lee recently posted..Tutorial 6 – Creating WordPress Posts and Pages