6 Ways How You Can Analyze From Google Analytics

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This post is an expansion to my previous post basic understanding of Google Analytics. Google Analytics is an important tool to understand your blog performance. There are so many data that you can track on. I keep on stressing the need to analyse your traffic trend and not focus on the traffic numbers.

To fully unitize the usefulness of your trend analysis, you need to keep on publish more content and and a blog that exists longer definitely helps. You can select the date range to analyze based on your blogging goals but you don’t have to wait too long to start using the data you have collected. There are some common uses and below you will find some of them.

6 Ways How You Can Use From Your Blog Performance

1. Harnessing the power of your referral statistic

Blogging online requires to build a relationship with other bloggers. Your blog statistic gives you the perfect opportunity to do that. By knowing which referral that refer traffic to your sites, you can start a new relationship by visiting the site, publish comments and acknowledge their contributions. Start engaging with other bloggers and show your human nature.

2. Check out your most popular content

If you have a long list of posts, tendency some will do well while some may attract fewer eyeballs. Look for those popular content that do well and publish similar content. If these are the content that resonate with your audience, most likely your similar content will produce the same result.

3. Publish post on the days when you have high traffic

You can easily know from your Google Analytics which day do you receive the highest traffic. I have written a post regarding your best posting time. You may want to consider publish the post which you think have the best chance to be share by more people and gain maximum exposure.

4. Identify keywords which drive you traffic

A good understanding of your various keywords help you to know which keyword brings you traffic or do well in search engines. You can focus on the popular keywords and create new content out of it to drive the best traffic to your blog.

5. Revise Content that is underperforming

By looking at the bounce rate and top exit pages of your content, you will know which content is underperforming and not engaging your readers to stay on your blog longer. It’s not always the case. Give it new life by revising the content and add some useful content to make it more appealing.

6. Tracking your marketing results

You can monitor your marketing results if you have products up for sale. Products such as ebooks, announcement or a presentation. How and when that page is accessed, all can be determine by using your web analytics tool. The reason why we want to track this is to determine whether our promotional efforts are working on driving the targeted traffic to our specific pages or content. Understand these results allow us to tweak our current or future campaign.

Conclusion

It takes time to understand what your Google Analytics is trying to tell you. At the same time, figuring how to use it wisely can help you to reach your individual blogging goals. Now that you know the most common data you can analyze, you are able to know what to do with the data you have collected about your blog.

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Cheers.

If you like this article, you may also like:

1. Basic Understanding of Google Analytics
2. A Little Surprise On My Google Pagerank