Best Time To Publish Your Post – Does It Matters?


Posting Time

I have always heard your posting time plays a part in your post being read the most when you hit that publish button. Do you have a schedule posting time for your blog? This of course is based on your blog having accumulated decent traffic, so you know when you post actually has an effect on your readership when your post goes live. Even you are having a low traffic now, you can choose the posting time targeting your potential audience who you want to attract.

In the early stages of this blog, most of my visitors came from Australia. Slowly as the blog gain more exposure, majority of my traffic source are from the other half of the earth, US. I also discovered a trend, most comments were commented while i was sleeping. Probably my habit of posting is at night, after work. I don’t know what is the time in US, most likely in the morning. There is a huge time difference between Singapore and US. My sleeping time should equivalent to the working time in US.

Before i go ahead any further to share with you my posting time. Below is a screenshot of my top 10 traffic source:

As you can see from above, visitors from United States take up a large percentage of my traffic source. Third to fifth are India, Australia and the UK.

It is unintentional from my part to post at the time before i sleep. Part of the reason is because i have a full time job and i only have some free time to write for this blog at night.

It’s  a joy to discover that this is actually the best time for me to publish a blog post. It suits my routine life. My habit of posting is hit the publish button and i will go to sleep straight away. The next day when i am checking my blog, i am surprised to see there are comments in the post waiting for me to respond.

If you have a loyal base of visitors, they will still read your post through feeds and visits. The reason why we want to post at a specific time is to give our post maximum exposure. Usage of Twitter and Facebook are two most popular ways to promote your new post. The time to tweet or share in Facebook is equally important as you will prefer more people to see your tweets and likes, click the link and read your post.

How do I choose my posting time?

- The time when I receive the most comments.

- The time when I receive the most visit.

- The days when I have the most visitors.

Each individual blogs has different stats. You need to look at your own and do some research. I seldom post on Saturday(Singapore time) as this day is the day which i see the least visitors.

The days when i receive the most visitors are working days like Monday, Tuesday and Thursday. From what i noticed, it does make a slight different on traffic depending on your posting time. I wouldn’t emphasize it is necessarily to stick to a specific time for bloggers. It depends on what work best for your blog and your audience.

I understand most blogger have set a specific posting time when they blog. This is what you have plan according to your free time and lifestyle. As your blog grows, you may have to change your schedule to cater visitors for your largest traffic source if you wish.

Do you have a schedule posting time?

Do you think your posting time has any effects on your comments and visits?

Do you actually change your posting time to cater your visitors?

Most Importantly, does it matters to you?

Please leave a comment to share with us your thoughts.

Share and Enjoy

I appreciate your kindness if you can share this post making use of the share buttons below or at the side. Alternatively, any retweeting of the post is helpful to my blog growth. Thank you very much for doing so. I look forward to see you soon.

Cheers.

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Written by Lye Kuek Hin

Lye Kuek Hin is the founder of Findmyblogway who lives in Singapore. He is passionate about blogging and aims at bringing you the best blogging tips to help you become a better blogger. Connect with Lye on Twitter or Facebook.


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41 Responses to Best Time To Publish Your Post – Does It Matters?
  1. Steve
    Twitter:
    March 14, 2011 | 10:20 pm

    I think you are 100% right. I read a metrics from general blogs that showed 9:30 am EST was the best time to publish English speaking blogs. You get people on the west coast who are getting to work, and people on the east coast that are finishing morning meetings. I think Singapore is exactly 12 hours out of sync with EST so that works out to 9.30 PM.

    Day of the week also matters. Monday Wendsday and Thursday being the best and most popular days.

    Of course I am not sure HOW big of a difference it all makes, and therefore I regularly, “break” these times, but they are a good goal that you seem to “naturally” fall into

    Fri/sat/sunday are definitely slower, all other days (to me at least) seem pretty close, but there may be some small differences.
    Steve recently posted..Steve’s Saturday Selections- Social Media- Google Panda and MarketingMy Profile

    • Lye Kuek Hin
      Twitter:
      March 15, 2011 | 5:53 pm

      Hi Steve,

      I agree the difference may be small so it depends on whether you want stick to a particular posting time.

      So far it has work for me. Most important i will just write and publish according to my lifestyle. i think that’s pretty cool.

      Thanks for the comments mate.

      Lye

    • Marcus Sheridan-The Sales Lion
      March 17, 2011 | 12:37 am

      I’m with Steve here. I’ve played around with posting times quite a bit and have found 9:30 to be the most optimal. For me, when I post too early, like around 7am eastern, there is a noticeable difference.

      Marcus
      Marcus Sheridan-The Sales Lion recently posted..The Curse of Tim Ferriss and Why Living Abroad Ain’t Always the AnswerMy Profile

      • Lye Kuek Hin
        Twitter:
        March 17, 2011 | 9:06 pm

        Hi Marcus,

        Thanks for the information. Some niches may not need that. I think for our niches, it does make some difference.

        Appreciate you taking the time to comment.

        Lye

  2. Dana
    March 14, 2011 | 10:34 pm

    My blog also get the most visitors from U.S. I try to match the posting time with the U.S. time and see a good result from it.
    Dana recently posted..Nokia Communicator E7 Cell Phone- A Techie and Stylish Communicator Cell PhoneMy Profile

    • Lye Kuek Hin
      Twitter:
      March 15, 2011 | 5:54 pm

      Hi Dana,

      It does makes a difference, isn’t it? Have you tried other posting times?

      Thanks for letting us know.

      Lye

  3. Samuel
    March 14, 2011 | 11:10 pm

    I don’t think I have a posting time. I do post on my blog twice a week but just can’t say the day or time! I guess I do publish my post mostly in the afternoon here around 2pm. I only publish when I have things to say, but if I don’t I won’t post anything! What do you think? Thanks for sharing.

    • William Tha Great
      March 15, 2011 | 12:17 am

      Sam,

      I think it’s best you don’t post unless you have something of value to say. Keep rocking!

      God bless,
      William Veasley
      William Tha Great recently posted..My Trusty Pen and Paper!My Profile

    • Lye Kuek Hin
      Twitter:
      March 15, 2011 | 5:56 pm

      Hi Samuel,

      It makes sense not to publish anything if you have nothing to say. But you still can look at your traffic source and try the timings when you blog gather the most visits.

      Thanks for taking the time to comment brother.

      Lye

  4. Ben
    March 14, 2011 | 11:35 pm

    This gives me something to think about. I usually just post my blog posts when they are finished. I never really tried to test and track specific times. Maybe it’s worth a shot.
    Ben recently posted..Forum Marketing Pisses Me Off!My Profile

    • Lye Kuek Hin
      Twitter:
      March 15, 2011 | 5:57 pm

      Hi Ben,

      It definitely worth a shot. Please let us know whether there is any difference.

      Thanks for the comments.

      Lye

  5. William Tha Great
    March 15, 2011 | 12:21 am

    Hey Lye,

    Thanks for the fantastic article my dude!

    Think the best time to publish your articles are Friday- Sunday, because that’s when people are usually off work and able to sit down and do some reading.

    I have a specific blogging schedule that I will not break for anything. Even when I became homeless for a little while I did not break my schedule. Instead I only pushed myself to dish out my hard work.

    Wish you the best!

    God bless,
    William Veasley
    William Tha Great recently posted..My Trusty Pen and Paper!My Profile

    • Lye Kuek Hin
      Twitter:
      March 15, 2011 | 5:58 pm

      Hi William,

      I tend to see different results. Weekends seem to be the days when i got the least visit. I am think maybe it’s family time for bloggers.

      Thanks for the comments.

      Lye

  6. Riya
    Twitter:
    March 15, 2011 | 2:12 am

    Hi Lye,

    I don’t have any specific time for post publishing but I do publish my post when I feel it’s ready. Very simple but yes sometimes I do feel that post publishing time is also play vital role.
    Riya recently posted..Web CEO Promo Voucher Of 40 DiscountMy Profile

    • Lye Kuek Hin
      Twitter:
      March 15, 2011 | 6:00 pm

      Hi Riya,

      It’s not compulsory to post at a specific time. We just need to do what works best for our audience.

      Thanks for dropping by and the comments.

      Lye

  7. John
    March 16, 2011 | 3:14 am

    I think developing a schedule posting time for your blog can be a challenge when you first start blogging, but after a while you kind of become accustomed to posting on a certain at a certain time.

    Since most of my traffic comes from the U.S. I always try to schedule my posts around the U.S. time.

    At the end of the day I believe it is important to just have a normal schedule and stick to it, and if your blog has content your readers really find interesting they will visit your blog according to your posting schedule. Thanks for sharing Lye, you make some great points here.
    John recently posted..How To Stop Scars From Mole Removal Treatment From DevelopingMy Profile

    • Lye Kuek Hin
      Twitter:
      March 16, 2011 | 8:40 pm

      Hi John,

      Thanks for the added point. Our schedule posting time should always rely on our routine lifestyle.

      Even though there are schedule publishing time using WordPress but we have to make sure we are there to do the promotion.

      Once again thanks for the comments John.

      Lye

  8. DailyAppNews
    March 16, 2011 | 5:06 am

    I don’t have a schedule posting. But, I always post everyday. Usually, I post when I come home from office.
    DailyAppNews recently posted..US Outsiders Now Can Listen to Pandora Radio Following This HackMy Profile

  9. Connie McKnight
    March 16, 2011 | 10:06 am

    Lye, When I first started my blog I was told that the best time to post was 10:00 am CST, so that’s what I’ve been aiming for. Examining my Google Analytics report, it doesn’t seem to matter when I post, but rather the subject matter.

    Do you think different target markets have to be factored into the equation and not just the country?

    Thanks for the post – great food for thought.

    Connie

    • Lye Kuek Hin
      Twitter:
      March 16, 2011 | 8:45 pm

      Hi Connie,

      I agree. If your content or subject is not good, no matter what time you post has no effects at all.

      I think it depends on niche. For English speaking blogs, US and Australia are two big markets. The posting time is to gain more exposure. As i said, it is not essential.

      Thanks for the comments.

      Lye

  10. Dave Grimes II
    March 16, 2011 | 11:40 am

    Lye,

    My rule of thumb has always been that the right time to post is when you have something to say. (I know that’s a bit lame, but it has worked well for me.) I’ve never really worried too much about getting the posting time correct.

    • Lye Kuek Hin
      Twitter:
      March 16, 2011 | 8:54 pm

      Hi Dave,

      Great to know that. It depends on your working style and what works well for you. I don’t see the need to change if everything is going your well.

      Thanks for the comments.

      Lye

  11. Sam
    March 16, 2011 | 6:34 pm

    I think you should publish your post at night so that your readers can read it from the morning. You need to keep in mind before publishing from which country your most numbers of visitors are coming.
    Sam recently posted..Cheap Holiday PackagesMy Profile

    • Lye Kuek Hin
      Twitter:
      March 16, 2011 | 8:56 pm

      Hi Sam,

      Guess you are right if you want to target visitors from any country that you want to attract.

      Thanks for commenting.

      Lye

  12. Maria Pavel
    March 16, 2011 | 8:33 pm

    Posting time is definitely an important factor, only problem is when that posting time falls at 3AM and you’d have to get up and publish the article.
    But i’ve heard of some plugins doing just that, schedueling the time you want those articles to be posted. I’m off to do a little research on this matter.
    Maria Pavel recently posted..Certified Nursing Assistant Practice TestMy Profile

    • Lye Kuek Hin
      Twitter:
      March 16, 2011 | 8:58 pm

      Hi Maria,

      If you are using WordPress as the publishing platform, you can set the schedule timing that you want to publish your post.

      Hope that helps.

      Thanks for dropping by and comments.

      Lye

  13. Delena Silverfox
    March 16, 2011 | 8:35 pm

    Hmm. I think because my blog is so small still, that there really isn’t a better time where I get the most of anything. Every day is different. Some days I’ll get up to 30 visits, some days 7. For me, that’s a lot. =)

    But who knows? I’ll continue to add value, and as I get more of an idea when my visitors are coming (most come from the US and Canada) I’ll be able to adjust accordingly.

    Delena
    Delena Silverfox recently posted..epc BelfastMy Profile

    • Lye Kuek Hin
      Twitter:
      March 16, 2011 | 9:03 pm

      Hi Delena,

      You are definitely on the right track. As long as you keep on adding value, your specific posting time is just a bonus to target your potential audience.

      Thanks for the comments.

      Lye

  14. Robert Dempsey
    March 16, 2011 | 11:27 pm

    Hi Lye great question. This is one of those things that is always debated. So to my answers for you:

    * Do you have a schedule posting time?

    Yes – 8 AM EST.

    Do you think your posting time has any effects on your comments and visits?

    Yes – I find that my blog gets the most visits between 8 AM and 12 PM EST, according to Google Analytics.

    Do you actually change your posting time to cater your visitors?

    Interestingly I’ve always been posting at this time so it seems to work. I have tweets scheduled throughout the day to tweet my posts at different times, so my promotion is relatively continuous.

    Most Importantly, does it matters to you?

    It matters for me to get readers, subscribers, leads and customers. So in short, yes!

    Thanks for a thought invoking post Lye.
    Robert Dempsey recently posted..Scott And Rob Podcast 3My Profile

    • Lye Kuek Hin
      Twitter:
      March 17, 2011 | 9:08 pm

      Hi Robert,

      Appreciate you taking the time to answer the questions. People can look at your answers as a guide.

      Thanks for dropping by.

      Lye

  15. Patricia
    March 17, 2011 | 1:42 pm

    Hi Lye

    I used to post on Tuesday evenings Perth time which is morning in US. I now post on Wednesday evenings. Haven’t noticed any difference in traffic.

    However, when I posted on a Saturday a few weeks ago, did notice traffic was slower but as the week went on it picked up.

    Patricia Perth Australia
    Patricia recently posted..The Lovely Lavender’s Smelling Sweet…Unlike Athlete’s Foot!My Profile

    • Lye Kuek Hin
      Twitter:
      March 17, 2011 | 9:10 pm

      Hi Pat,

      I believe if we have a loyal base of visitors, people will still read our post if we let the post stay for few days. Our post frequency should make a difference on our posting time.

      Thanks for the comments.

      Lye

  16. Richard
    March 18, 2011 | 4:23 am

    This isn’t the first time I’ve read on his topic. I’ve read about trying to time the publishing of posts during the time whenyour readers are just arriving at work.
    I don’t so that. I’m like you. I post around my work schedule. Most or the time that’s vey early in the morning before my wife and son are up. I just figure that it’ll work out if my post is already published when people get to work. Or they’ll read it later when they check the Internet next if I missed that mornings traffic rush.
    Richard recently posted..How Not to Go Viral- Alexandra Wallace Mucks it UpMy Profile

  17. Smith
    March 21, 2011 | 7:32 pm

    I agree. It do makes a difference. However, i didn’t know much about all this time difference and all. So, thanks for such a powerful information.

    • Lye Kuek Hin
      Twitter:
      March 22, 2011 | 10:05 am

      Hi Smith,

      Glad you are getting sometime out of this post.

      Thanks for visiting and commenting.

      Lye

  18. Lye Kuek Hin
    Twitter:
    March 22, 2011 | 10:04 am

    Hi Richard,

    Guess we need to use our time wisely with our wife and kids around. Sometimes i just couldn’t write a complete post with my son beside me. I fully understand your posting time according to your work schedule.

    Thanks for dropping by Richard.

    Lye

  19. [...] Best Posting Time (via Find My Blog Way) [...]

  20. Allison (aMomKnowsBest)
    June 6, 2011 | 9:01 am

    I use wordpress and am able to schedule posts. Sometimes I schedule for early mornings, sometimes mid-mornings and sometimes after 7 pm–but always between 12-1:30 EST US. Whether you stay at home or work outside the home, this seems to be a pretty good time for most people. Those working are often on a lunch break and those at home typically have some free time while the kids are napping
    Allison (aMomKnowsBest) recently posted..How to Talk to Your Kids About the Birds and the BeesMy Profile

    • Lye Kuek Hin
      Twitter:
      June 7, 2011 | 8:23 am

      Hi Allison,

      Scheduling our post is really a good way of getting our hands free for other things. I have been underusing this feature and need to change.

      Thanks for sharing with us your views.

      Lye

  21. Caesar Parisi from woodfield country club
    November 19, 2011 | 4:41 am

    It is true that to some extent the time that you publish your post really matters. One should always publish when you know that many of your readers or potential readers can access the post.
    Caesar Parisi recently posted..Sugar Sand Park in Boca RatonMy Profile

  22. Barrett Dutko
    November 28, 2011 | 7:04 am

    Posting time is actually matters and I believe that because not all the countries all over the world are in the same time zone. A simple thoughts of mine.
    Barrett Dutko recently posted..Bank Repossessed CarsMy Profile

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