This is a guest post by Keith Ong. Should you wish to write for this blog, check out the guest post guidelines.
In whatever trade of business you are in, a good reputation is something that you should keep in mind in order to make sure that your business grows. Email marketing is one of the strategies you can use to keep in touch or share information with your readers or customers and the way you manage this strategy will help you in growing your blog/business if you do it the right way.
Let us share with you some cool nice tips you can use to build a good reputation for your blog or business if you are using email marketing.
- Find A Reliable Email Auto-Responder
A reliable email auto-responder can always make sure that they are online most of the time to let you blast out your email any time you like. Moreover, if the company’s reputation is good, you can be sure that your emails will get delivered to your subscribers’ Inbox most of the time.
- Always Remember To Start Fresh
There are bloggers who like to start off email marketing with buying a pre-gathered email list and import into the database. This is pretty much like ruining your reputation for a start since the recipients never agree to subscribe to you in the first place which look pretty much like you are spamming them.
- Adopt Double Opt-In
Using double opt-in while gathering your email list works pretty much like getting a confirmation from your subscribers that they truly agree to receive emails from you. Though this may slower down your rate of gathering but it will reduce the amount of spam complaints the next round you blast out your emails.
- Add Your Email Address To Address Book
I have seen the most successful online website which I have subscribed to, has had their emails landed up in my Spam folder. This could be due to many different reasons, but the safest way to ensure that your emails sent to your subscribers always get delivered to their inbox is to ask them to add your sender email address to their address book.
- Check Your Email Content Before Sending Out
Most companies usually practice spell-check on their content but not “spam-check”. Spend a good few minutes to look out for sensitive keywords in your subject and content e.g. free, holiday, contest etc. Avoid using them unless you really have to do so.
In addition, avoid email content that has less than 200 words. Try to write more so that it looks less spammy too.
- Give Them A Chance To Opt Out
There is always a saying that if you truly love someone, you should set them free. This applies to email marketing too. If you like your subscribers to stay with you long; let them choose to opt out if they no longer like to subscribe to you. But that doesn’t stop you from gathering them back to opt-in again.
- Keep Your Content Fresh and Surprising
What’s more dull than receiving emails from someone everyday which says “good morning”, “how are you” etc. Keep your content fresh and unique everyday so that your subscribers can look forward to receiving emails from you again. Give them surprises every once a while so that they will feel excited and looking forward too.
Email marketing with a healthy email list will help you greatly in your marketing for your online and offline businesses. Let’s practise these tips today.
Author Bio: Keith is the founder of Dealbulous.com, the first program that allows you to get paid to view deals in Singapore and Malaysia. And while you purchase any deal, you get to save money viewing deals.
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The post is packed with great information about Email Marketing. This one is new to me and it seems this is very helpful. Thanks for sharing this informative post about the 7 tips.
Fred recently posted..Solid Foundations for Better Vision
no problem. please keep coming back for better tips.
Twitter: RyanBiddulph
Hi Keith,
Super tips here.
The double opt-in works well. Make sure the subscribers want to be subscribers. You want a targeted, responsive list….not a group of uninterested tire kickers.
Add value with each mailing. Even the sell emails should contain immense value, stuff that motivates people to want to learn more. This makes your calls to action that much more powerful.
Thanks for sharing!
RB
Ryan Biddulph recently posted..The Cash Gifting Blog Is Back In Business!
no problem. i learned all these tips over my 2 years in email marketing.
Twitter: bloggersethics
there is no match to good targeted content. if you can work out the right content, half the job is done
Tushar recently posted..10 Things to Do in 2012 to Become a Better Blogger
yes, agree with you. that applies to everything in the world of internet marketing.
I hate email lists that make it a complete nightmare to unsubscribe, I can’t understand why people try to be sneaky and hide the unsubscribe link way down at the bottom in a font color that blends in. They may still have that person on your list but they will be really annoyed and will never buy from them!
Thanks – Jay
Jay recently posted..Cookie Clearing Help
no point to have a big huge list of subscribers whom never buy anything from you. it eats up your monthly recurring fee to maintain your service.
yes, agree with you. that applies to everything in the world of internet marketing.
I will agree to that you should always check the contents of the email before sending it to the respondents! It is really annoying if you will get emails that doesn’t relate to the topics you have!
TracyAnn0312 recently posted..ניוזלטר
thanks. hope you enjoy the post and i will write more of such post.
Twitter: problogsuccess
Useful information. Autoresponder makes your life easy. Updated, timely, useful and quality content will definitely attract the audience. Subscribers should have the facility to opt-in and opt-out of subscription.
Jane recently posted..Email Autoresponder: How To Use It For Your Subscribers’ Benefit
Really useful advices! I think the most important is to check to content of the mail before sending it to the recipients. If we want to earn trust from the costumers, we have to check to content we send to them.
Cindy recently posted..Routine oral hygiene
yes… that’s very important too. you have the same point to.
I suppose that keeping the content fresh and different every time is the hardest part. A lot of imagination is needed. Anyway – the tips are great!
Anna recently posted..cosmetic dentistry london
Nice sharing of tips…Hope you can post more..Keep up the good work!!!
Gracie recently posted..PPI
Twitter: kaiser081391
Very nice tips! Thanks.. What auto responder can you suggest that I can use?
Twitter: fungiftidea
Checking content before sending out is very important to avoid double sending of emails within a day. I personally experienced same thing and find very irritating because the blogger sent out an email 4 times I guess. Telling that he sent an incorrect content. It could be an excuse to communicate with their potential clients or customers so not really a good deal for me.
Stan recently posted..Schwinn A10 Upright Exercise Bike Review
I know how you feel and you can spend hours just getting to find that out. I did eventually find a good free one which is actually a free auto-responder service called Listwire. Completely free service with no silly limits. You can have up to 10 lists with as many emails sent as you want and even set them up on a schedule and track them.
Gracie recently posted..PPI Claims
Really great tips! I learned a couple of very important tips on managing email lists after I discovered this blog. This post too has very important details which I found very informative. I agree with the other commenters that autoresponder can make organizing mails easier.
Twitter: kaiser081391
Nice post! Planning to start doing marketing and this has given me the idea how to start. Thanks and God bless.
Juphet Mislang recently posted..Six-Point Priority Site Audit For Large Websites on a Post Panda Update
Amazing tips! I agree with the writer specially in tips #7. Some bloggers settle in articles that are copied or should I say paraphrase from other blog sites and the result would be a boring website.
Elizabeth J. Francois recently posted..Find A Lawyer
Usually i dont prefer email marketing because from some feedback i realized that clients feel it spamming and it irritates them a lot, it can be done by making email marketing interesting.
Arjun Rai recently posted..Scrap Cars
Twitter: kaiser081391
It will looked spammy if the content is low quality. Try creating a very nice email to your prospect clients that we you can show your personal interests to the client.
Juphet Mislang recently posted..Six-Point Priority Site Audit For Large Websites on a Post Panda Update
Great tips ahead. Email marketing is one of the great ways in having more traffic to your site but still there are some people who do not use email marketing because they don’t know what’s the importance in using this.
Nicholle Olores recently posted..Timber Doors & Timber Windows, Bifold Doors, Allkind Joinery & Glass Cabinet Maker Brisbane
Thanks for the tips. I know it’s kinda tough to generate leads using e-mail marketing and I doubt about my open rate. But think I’m gonna give it a try.
I’ll add to your tip to let people unsubscribe … Let them unsubscribe automatically. I hate it when people add me to their list (without my permission) and then make me email them to unsubscribe. I don’t want to have to email you and put a certain word in the subject line … I just want to not get your stuff anymore!
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