This is a guest post by Maitreyee Sinha. Should you wish to write for this blog, check out the guest post guidelines.
To convert visitors into clients, paying attention to certain aspects of your website is critical. Convince people by offering samples of your product/services/work. Including client testimonials in your site can be a great idea as well.
The main purpose of a website is to increase profit rates of the company. Sometimes, a site receives huge traffic. Unfortunately, this traffic does not convert into paying clients, thus affecting business goals of the company. The best way to deal with this situation is to evaluate the site and implement certain changes.
- Use powerful call-to-action statements
Many people ignore this particular aspect of website design. The result is that visitors do not feel compelled to act. This in turn, interferes with the targeted profit rate of the company.
Include powerful call-to-action statements in the website. Opt for colorful call-to-action buttons, increase their sizes – do whatever it takes to grab attention of the visitors.
Evaluating the site from point of view of visitors can be a good idea. Do they receive a clear call-to-action statement, as soon as they land at the site? Does this statement encourage visitors to opt for a clear action (for example buying a product, filling up a feedback form, or signing up for newsletters)? Honest answers to these questions will help you to redesign your site correctly.
- Offer samples
If you want to convert visitors into paying clients, you have to convince them that your company can solve their problems. Lure visitors by offering them free products or services. This will encourage them to try out your products/services. If you are a web design professional, you can convince them by placing your work samples within the website.
- Incorporate attractive content
To convince visitors that you are serious about building relationships with them, develop valuable content. Offer them good information. Ensuring that the articles do not contain spelling or grammatical errors is critical as well. Break down the content into small paragraphs, so that it is easier to read and interpret.
- Opt for interesting images
To create a positive impression, use interesting images in your site. However, placing them blindly will not be effective. Rather, ensure that these images complement the purpose of your site.
- Use a neat layout
A neat web layout is pleasing to the eyes and creates a professional image of the company. You may argue that placing more ads in the site can bring in greater revenue. However, this is a wrong concept. Incorporating more advertisements in the site will irritate the visitors and harm your reputation in the long run.
For best results, avoid over-stuffing your site with excessive content, design, or ads. Opt for a clean layout and allow visitors to explore the site smoothly.
- Pay attention to the contact page
If you are looking for clients, paying attention to contact page is important. Make it easier for your prospective clients to find and contact you. Offer your contact information in details, so that clients can choose their preferred mode of getting in touch with you.
- Incorporate testimonials
Encourage visitors to trust you by placing client testimonials in your site. You can also include contact information about your past clients, so that people can crosscheck the given information.
- Social media marketing is critical
Social networking sites allow companies to connect with current and potential clients on a personal level. Show visitors your real persona by connecting them at social networking sites. Encourage them to join you at these sites by placing feeds and links in your website.
Author Bio: Maitreyee Singha writes for WebGuru India a website design company based in India, offering high-quality and cost-effective website design and website development solutions to people worldwide. The company has authored several articles on brochure design, logo design, flash design, SEO services etc, providing updated information on technological developments and advancements.
No related posts.
Twitter: bloggersethics
i prefer using neat layout in my blog. Although it is tough to find in a free blog but for premium themes, you have varied choices
Tushar recently posted..10 Things to Do in 2012 to Become a Better Blogger
Yea that’s a good idea to use neat layout but according to this post i strongly prefer “Use powerful call-to-action statements” point which is very effective and can bring great result to you.
Arjun Rai recently posted..Repos
The sample technique really works. I think its the best way to show to our new clients our capabilities. Our clients wants to know that they’ve made the right decision by approaching us and I feel that offering them samples can be the best assurance we can give them before the work starts.
Twitter: webgurutweet
Bob, you’re quite right. A sample is an assurance that the clients have indeed made the right choice, and implies the confidence, efficiency and professionalism of the designer.
Sample techniques really works I think! Costumers will be able to know some capabilities in your site. Clean layout has a big help, this is the first thing costumers will look into!
TracyAnn0312 recently posted..קורס דולות
Twitter: matthewkinsella
Glad I found this, I already started tweaking the “buy my book” logo and links area on my homepage. Thanks for the info.
Matt Kinsella recently posted..What Do You Want In Life?
Great content.
Simple yet applicable tips you got there.
This stuff will really help other websites to convert their visitors to be clients.
thank you for the wonderful article.
jessica recently posted..The CRC and BSA Suites
Twitter: dmcihomesofficial
Conversion is very important for a website. What is the use of having many visitors yet none of the converts in actual money. In order to have conversion it is very important to have quality contents and articles.
Conversion on my site is really, really low! Will give these tips a try, hopefully things will improve. Thanks.
Warm wishes,
Dennis
Dennis recently posted..CES 2012: The Most Popular Brands and Technologies on Social Networks
Twitter: webgurutweet
Rick and Dennis, while traffic is good, conversion is the realization of goals of a website. That’s why it is so important. Thanks for dropping by and leaving your comments.
These are excellent suggestions of ways to increase conversions. Powerful call-to-action statements are really important. If you want a site visitor to do something you really need to make it clear what you want them to do and how they can do it. A call to action doesn’t need to be on the same page 10 times but it should be on multiple different pages throughout the site. The visitor should not have to look hard to click a call to action.
Jen recently posted..Social: The Ying to Search’s Yang
Great tips! But I found “Offer samples” as one of the greatest techniques to lure costumers. For we all know people nowadays really love freebies
lol! Including me 
Elizabeth J. Francois recently posted..Cyber Charter School
Really informative article! The most articles are about the SEO processes and how to get a higher traffic, but the traffic itselfs isn’t anything. And for a good conversion rate, the site has to give trust to the visitors. And this depends on the content of course, and the online and offline marketing strategies. I think the best way is an optimal combination of the online and offline marketing methods, and then the conversion will rise:)
Cindy recently posted..Most common dental problems
Twitter: whichtabletcomp
Its true that quality is greater than quantity when it comes to backlinks. Thanks for the tips on the contact page, I’ll be looking at mine right now..
Graham recently posted..Tablet Computer Reviews
I agree that quality is a great choice over quantity in everything. Thank you for sharing these wonderful tips that you have shared. They are very useful.
WendyLavigne recently posted..Mixing Music Mix 101 (1)
Twitter: kaiser081391
Conversion is very important for a website to be successful. A blog or a website must earn some profit to keep growing. Also, remember to putting high quality contents is very important. It has to be fresh and informative. Nice and useful tips pal! Thanks..
Juphet Mislang recently posted..Six-Point Priority Site Audit For Large Websites on a Post Panda Update
So true, images are great ways to increase conversion. I would like to commend that Social media marketing is really critical and not that easy. Being updated, you need to be active,be unique etc. well, I guess you need to do all these to get social media’s award of traffic.
Twitter: bestplugins_wp
Maitreyee, a great article, thank you!
I think the call-to-action is something that isn’t valued enough.
Due to the nature of blogging, we all see what the other blogger is doing and before long we all do something that’s pretty similar.
I think this is one those things, everyone raves, quality content quality content .. and I don’t disagree, there is more that you need to do and calling your visitors to action is a big one, especially from a conversion stand point.
Adam James recently posted..14 Of The Best Premium WordPress Plugins To Buy For Your WordPress Blog
From a consumer’s point of view, I will say reviews or testimonials are some of the things that I will first look at. I also would prefer to buy if there are any specials going on like freebies, sales or I am getting discounts for it. Of course, I would never buy from a website with terrible design and content.
Reese recently posted..Start a Home Business: Where Businesses Go for Startup Dough
Twitter: dmcihomesonline
A site that is not converting is useless. In other words you can gain profits from it. If you want to build a website that converts you should then, give your target customers what they need. Focus on creating useful contents!
Twitter: theapptimes
Well, acc to me, a call-to-action is extremely important. Just writing stuff doesn’t cut it. You need to have attractive call to actions that intrigue and draw readers in.
Adeline recently posted..How to Repeat Title Rows or Columns Before Printing a Worksheet
Really nice post, and I totally agree with you: those sample techniques really work, they are the best methods to build that trust which is very important to increase a good conversion rate.
Catwoman recently posted..fogfehérítés
A strong call to action is something I want to learn. I have been trying to do that but it seems I am not good enough. So I ended up with small teasers instead.
With Google quickly becoming a social media search engine, with all the google+ integration, I would have to say that your last point is the most important.
Social marketing will replace most SEO very soon.
These are great tips and can be of great help in increasing the conversion rates of any blog. It is important to ensure that your readers get what they want from your blog.
It’s important to set up your website to put visitors on a predetermined path to conversion no matter what page they initially landed on. Include calls to action on every page and set up the site so that it’s easy to navigate. It’s all about making it simple for the visitor.
Twitter: chamightlike
Nice list of conversion tactics. Thank you for the reminder about better images. That is something usually left out of many posts about conversion optimization. what I lack in Photoshop skills, I make up for in taking the time to take the best photos I can. I took at photo course at linda.com, got myself a decent Sony DSLR, and planned out the shots instead of just going willy nilly.
Great advice, thank you
(voted up on Google+ and FB liked)
Mike recently posted..Keepons original blue
It will surely help me in making my way of conversation more often suitable when facing clients.
Pettina recently posted..Chamonix France
Twitter: fearntech
The call-to-action is something that I have not always given enough though, and sites such as your own are always a good source if inspiration in that regard – for example your ‘email updates’ box.
Paul recently posted..Website design kent
You’re right! that’s a good idea to use layout “Use powerful call-to-action statements” this would be very effective and can bring great result.
thanks for the tips
Daniel
Daniel recently posted..PHP Logical Operators