A Collection of Link Building Wins from the Pros

9

July 3, 2013

Link building can be frustrating at the best of times. There is a huge amount of resources that go into successful campaigns and with success comes a lot of failure. I’ve found myself incredibly demotivated when I have spent weeks putting together a compelling piece of content, contacting a range of webmasters and spending money of gaining exposure – all for it all to fall on deaf ears. Not the best time to be around me!

With failure comes education. The more times you fail within your link building strategies, the more you will be able to refine and improve your approach for the future. As Eddison famously said:

“I have not failed. I’ve just found 10,000 ways that won’t work.”

This has particular relevance within link building. When you do get that awesome link building win, you will instantly forget about the other failed attempts. It’s such a great feeling to know that your campaign has been successful and your site can reap the rewards of your labour. With this in mind I spoke to some of the top SEOs within the industry to find out what were some of their best link building wins.

Ann Smarty

Ann SmartyMy biggest ‘wow’ with link building happened on Twitter. Rand Fishkin from Moz tweeted asking people to share their favorite link building tool and one of our users suggested MyBlogGuest (which I caught and supported). The result: One of our highest-quality traffic sources – 4 Valuable Link Building Services (Zemanta, MyBlogGuest, EightfoldLogic & Whitespark).

The bottom line: Always listen on Twitter and nurture a community that will promote you for you :)

Follow Ann on Twitter: @annsmarty
Visit the Website: http://myblogguest.com/

Sean Smith

Sean SmithMy favorite link building win was for a mass amount of geo-location relevant links that I got via landing pages for one of my florist clients. Basically the florist needed more locally focused links for some local organic optimization and had a list of businesses that they delivered to regularly.

These businesses were mainly funeral homes, hospitals, churches and the like. We took this list and in a few hours had an individual landing page on the florist’s site for each of the businesses. On these pages we included the NAP of the business (name, address, phone number) and their site’s URL, a short description, pulled in a Google maps embed and titled the pages “business name + flower delivery | florist brand name” basically giving each of these locations a local listing on our site.

We then sent an outreach email to each of the sites showing them the page we set up and asking if they wouldn’t mind linking to that page since we already push a large amount of product through to them. The response was actually pretty astounding, we had nearly everyone link back to us, but a lot of them had a site-wide link that promoted the florist as “Their preferred florist.” This kind of hyper-local link building helped that florist rock it in their location!

Follow Sean on Twitter: @seandillonsmith
Visit the Website: http://seandillonsmith.com/

Victor Pan

Victor PanThe most fruitful link-building strategy I’ve executed is real-time newsjacking with a timely Infographic comparing Facebook ads to Google ads. I was under the guidance of Larry Kim at the time.

Our infographic was originally about comparing how Facebook ads performed compared to Google ads. As we followed how the news was breaking, it became clear that we were to pitch our infographic as “Do Facebook Ads Work?” since the discussion immediately changed as General Motors publicly announced that they were dropping Facebook advertisements. We sent out a new press release, changed our infographic title, and sent out a second wave of pitch e-mails to all reporters we knew could be covering the story. Reporters loved it.

Here’s the infographic in question: Facebook IPO: Can Facebook Beat the Google Display Network in Online Advertising?

The results were huge. We were everywhere on the news and PR 7,8, and 9 links were coming in like Christmas. I’m talking about WSJ, NYTimes, Fox Business and other news site kind of Christmas. Social shares were out of this world. Things went beyond the online world as we were on national TV, and even invited to comment on National Public Radio, a new domain (which we subsequently acquired a link from through follow-up).

While we’re a PPC software solutions company, WordStream does do SEO internally.

Follow Victor on Twitter: @victorpan
Visit the Website: http://www.wordstream.com/

Moosa Hemani

Moosa HemaniI always love the link building tactics that not only give you a link or few multiple links but ideally it should offer some quality links plus a chance to reach out to new audience, branding and more…

Few months back I received a goodies bag from Moz that contained a USB, t-shirt and more… so as a thank you I wrote a post about “Why I love SEOmoz?” and after few hours of hitting a publish button I saw many industry giants re-shared my post across different social media sites and my post also got discussed by Jennifer Sable Lopez of Moz in one of her webinars on “Community Management”.

Follow Moosa on Twitter: @mmhemani
Visit the Website: http://www.setalks.com/author/mmhemani/

As a results, I did received some good links pointing back to that page but more importantly I get a chance to reach out to new audience which is equally important as link to me!

Matthew Barby (me!)

Matthew BarbyMy biggest link building win was when Larry Kim, the CEO of WordStream, was giving away a free year of WordStream access through a YouMoz post that he wrote on Moz (it was SEOmoz at the time!). I got in touch with Larry and he set me up with an account and then I wrote up a blog all about what I thought of WordStream tools and gave some quick tips for how fellow SEOs could make use of them.

Once I wrote the article, I sent an email to Larry to let him know, along with a short quote review. Larry then placed the review on his reviews page (http://www.wordstream.com/reviews). This was a pretty good link in itself but once I wrote a case study on the Moz blog that outlined what I did (with a link to the reviews page) it quickly became one of the most powerful links to my site (Page Authority: 65, Domain Authority: 83) – not a bad link at all!

To top it off, I generated some direct business from my case study post, which was awesome :)

Follow Matthew on Twitter: @matthewbarby
Visit the Website: http://www.wowinternet.co.uk

Dan Petrovic

Dan PetrovicI once joined a local IT community got a sweet link from my profile page and then… They send me an iPad for being the 2000th member or something like that. To date my personal favourite link building win.

Follow Dan on Twitter: @dejanseo
Visit the Website: http://dejanseo.com.au/index/

 

Devesh Sharma

Devesh SharmaMy biggest link building win was when I created a detailed list post about all the WordPress resources and within a few days, I ended up getting links from some big authority sites in my niche and got featured in StudioPress newsletter.

I did send an email to everyone listed in that list, letting them know that have been featured on WPkube.

Here’s the link to that post – http://www.wpkube.com/wordpress-handbook/.

Follow Devesh on Twitter: @devesh
Visit the Website: http://www.wpkube.com/

Adam Thompson

Adam ThompsonOne of my favorite tactics is to put a lot of effort into a remarkable blog post, then get the post published on a top tier blog as a guest post. For example:

Anchor Text Optimization Case Study: What’s Natural? – was editorially linked to from many relevant blogs, such as InternetMarketingNinjas.

Follow Adam on Twitter: @adamRYP
Visit the Website: http://rypmarketing.com/

Share Your Link Building Wins With Me

Have you had some pretty awesome link building wins in the past? Let me know in the comments of this post and you could be featured in the next edition of our ‘link building wins’ round-up!

Rate this Article

About Matthew Barby

Matt is a digital marketing consultant from the UK. He is the Digital Strategist at Wyatt International and has a passion for all things digital. He also runs a number of blogs, including his travel blog and pescetarian food blog. You can get in touch with Matt on Twitter or through Google+.

Fancy all of our latest tutorials straight to your inbox?

  • James Norquay

    A good one I can remember is we were tracking branded content for our clients. We located one guy who had uploaded images from all our clients past campaigns (say 10 years of campaigns) to image sites and blogs with PR. He even set up video channels on numerous accounts like YouTube and Vimeo with all the past campaigns on was around 50 videos on each account, some of the videos had 100’000′s of views with PR pages sure some were no followed. We contacted him and linked too all the offending content it was something silly like 248 pieces of content. Rather then ask to take it down (like most big brands would) we said can he please place various link citations to the work to our dedicated sections at the top of the content. He spent hours and hours going over the content and adding branded links. As a thank you the client requested we sent him a gift. The funny thing was that he lived in a country where the client was not able to post to due to restrictions so I posted the gifts out of my own pocket was around $60 for postage haha, but the gift was good wifi headphones from the client.

    • http://www.matthewbarby.com/ Matthew Barby

      Hey James,

      That’s awesome – certainly saved you a lot of link building time! Suppose the $60 postage was well worth it in the end haha.

  • http://en.wikipedia.org/wiki/Dawood_Public_School Dawood public school

    I had link building experience a vast one for one of my client’s website Swaraovski and it was good too :)

  • David Freid

    By far my biggest link building win was having clients of the late SEO Seattle LLC display our link on the bottom of there high ranking Home Page. I know this for when my SEO team moved over to the new company Verti Group International the clients removed their links to the SEO Seattle LLC and the site which was ranking #1 for two top searches for years never saw the first page again. I should share that many of those client sites were ranking number one and still are.

  • http://bloggingwizard.com/ Adam Connell

    Hey Matthew,

    One that happened a while back, well it wasn’t exactly a link building win, but a social win I guess – I had a post published on my blog, a huge post about WordPress themes .. I emailed noticed that namecheap.com were sharing a lot of webmaster related resources on their Facebook account, so I emailed them asking them to share the post and they did – instantly hit a target audience of up to 80,000+ webmasters.

    Recently I put together a group interview with 33 industry influencers about reader engagement, it amounted to 12,500+ words – an incredible piece that Seth Godin even took part in.

    It was shared over 850 times in total across the main social networks that I track (G+, Twitter, Facebook, StumbleUpon, Linkedin etc) and the great thing was that a lot of the participants blogged about it, Ted Rubin for example, posted about it on his blog and a few other good sites.

    A number of the links I’ve earned so far are links that I would never have been able to get through other tactics such as guest posting and since it’s still fairly recent I’m still picking up new links.

    • http://www.matthewbarby.com/ Matthew Barby

      Nice work Adam. I always find that just dropping someone an email to say that they have been mentioned within your article can result in some good results. Would love to actually read that article as well, can you send me the link?

  • http://www.shaadimagic.com/ Manish Grover

    I get many backlinks for http://www.shaadimagic.com by getting it featured on blogs/websites which cover startups and through them the words just get spread about our wedding planning portal, even helping us to be mentioned on CNBC, which brings lot of to-be wed visitors to our website and the huge datanase of wedding vendors also helps in the cause.

  • August

    We are a new business and getting our links built. I have read how you all built your top links, will surely adopt those that suit our niche. Thanks for this Matthew.