Three Ways to Make Money From Your Blog’s Content

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I’ve worked in blogging and online marketing for years, and it’s never ceased to amaze me how many veteran bloggers are great writers but aren’t great at business. It seems like almost every time I read a blog, I find a few things that they could do better and make more money. Sometimes, I see basic mistakes like blogs not being optimized for search engines, or ads that are irrelevant to the blog’s audience. That’s why I’m sharing a few ways that you can make money off your blog:

Pay per click banner ads

Pay per click banner ads work well on blogs with lots of readers. They are easy to set up and getting the revenue is easy if you use Google AdSense. AdSense is one of the better banner ad solutions out there because the ads people see on AdSense change depending on what they search for on Google. This is important for bloggers seeking to make money off pay per click revenue because people are a lot more likely to click on ads that are based on their search results. Since Google is the dominant search engine, it has a lot more information on most people’s search habits than competitors like Yahoo and Bing so it’s able to provide better targeted ads.

Newsletters

Newsletters are a good way to communicate with your strongest followers since they keep them interested in your site even if they don’t visit it for a while. This reduces readership drain over time and provides you an opportunity to make money off your blog:

Datamining

You could use the newsletter sign-up form to get people’s email addresses and sell those addresses to advertisers, but this is only worth it if you get lots and lots of emails (think a hundred thousand or more) and they’re very targeted. Otherwise, you’ll just lose your readers’ trust and flood their inboxes with spam that you’re not even getting paid for since the spammer already paid you for their information.

Affiliate programs

When you go to a general practitioner for medical care and she refers you to a specialist, the she usually gets a cut off whatever you pay the specialist. This is also common in the law industry; for example, a lawyer specializing in insurance might get a call about family law, and he refers the call to a family law lawyer and gets a flat referral fee or a percentage of whatever the family lawyer makes.

Online affiliate marketing works in almost exactly the same way: People who sell things (confusingly called both “merchants” and “advertisers” in the affiliate marketing industry) will pay site owners to direct people to their sites. When those people sign up for a trial, register their information, or buy a product, the website owner who directed them gets a cut or a flat amount. Some affiliate programs are for subscriptions and the website owner gets a cut of each monthly subscription payment. Other subscription programs only pay an amount based off the first month’s subscription, but this amount sometimes exceeds the first month’s subscription.

Learn more ways to make money blogging

I hope you’ve learned a few things about how to monetize your blog, but don’t stop here. Find a few more posts and maybe even check out Amazon.com for some good books on content monetization. Also, check out my webinar on content monetization this Friday, January 27^th.
Space is limited so register ASAP!

This is a guest post by Murray Newlands. Murray and his company Influence People do blogger outreach for a variety of clients, such as INTENTclick.

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2. 14 Inspirational Bloggers Sharing Their Unique Views on Make Money Mindset
3. Smart Way of Linking Your Old Content to Keep Your Visitors Longer
4. Here’s What Blogging Can Bring Me Besides Money